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US OS MARKET SHARE UPGRADE
MacDailyNews Take: The loyalty discrepancy foretells how iOS will pull ahead of Android in coming quarters as more Android settlers awaken and upgrade to iOS versus those who downgrade to iPhone knockoffs. Google had a higher switching rate, with 12% of its customers switching to iOS, and 88% remaining with Android. 93% of Apple customers remained with iOS, while 7% switched to Android (Table 1).
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In the most recent quarter, Apple’s iOS experienced greater levels of loyalty compared to Google’s Android. Source: Consumer Intelligence Research Partners Mobile Operating System shares (trailing twelve months) In the past couple of years, though, iOS has closed the gap, and now splits the market with Android.ĬIRP estimates for customers that acquired a new phone in the year ending this quarter, Google Android and Apple iOS each had 50% of the new activations. For several years Android smartphones had a significant edge, with over 60% of customers opting for an Android phone in most quarters. Josh Lowitz, CIRP Partner and Co-Founder:Īpple iOS and Google Android are now roughly at parity in terms of share of buyers. Apple iOS gained share relative to earlier quarters, with improved loyalty. GoDaddy Google Cloud Platform 1&1 Amazon Web Services (AWS) OVH.com Wix Hosting Squarespace Bluehost HostGator Hetzner Online STRATO Host Europe Namecheap Automattic Digital Ocean One.com InterNetX Liquid Web Shopify Aruba DreamHost Weebly Linode InMotion Hosting XServer Lolipop Microsoft Azure FastHosts Sakura Internet Rackspace. mobile operating system market share, loyalty, and switching. In the June 2021 quarter, CIRP analyzed U.S. This analysis features findings about consumer trends in mobile phone activations from April-June 2021 for Apple’s iOS and Alphabet, Inc.’s Android. Together, these three brands make up 89 percent of all smartphones activations with the remaining 11 percent belonging to HTC, Motorola, and "others".Consumer Intelligence Research Partners (CIRP) today released analysis of the results from its research on mobile phone operating systems for the calendar quarter that ended June 30, 2021.
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Market estimates and forecast, by product 2018 - 2027 6.2.2. This latest Q2 2017 period sees Samsung ahead of Apple at 42 percent and 31 percent, respectively, with LG far behind at 16 percent. Clinical Trials Market Share, by Geography, 2021 & 2027 6.2. In the meantime, a handful of flagship 2017 Android smartphones have already launched to fill in the gap including the LG G6, Samsung Galaxy S8, Sony Xperia XZ Premium, and the Xiaomi Mi6.Īs for the most popular smartphone brands, Samsung has been trading with Apple back and forth quarter after quarter for the top spot. The sharp dip may be attributed to both the post-Holiday shopping decline and the fact that most Apple fans may be simply waiting for the inevitable iPhone 7 successor later this year. When looking quarter to quarter, Apple has fallen from 38 percent in Q1 2017 to 31 percent in Q2 2017 to represent a 7 percent loss to Android in a span of just three months.
US OS MARKET SHARE WINDOWS
The small 2 percent slice is made up of Windows phones and basic entry-level "dumb phones" sold at very low prices.Īndroid, however, has been steadily eating away at iOS from a 63 percent market share in Q2 2016 to 67 percent in Q2 2017. NEEDHAM, Mass., J The rebound from 2020 continued for smartphones in the second quarter of 2021 (2Q21) as overall shipment volumes grew 13.2 slightly beating IDC’s forecast of 12.5 growth. Accordingly, both Google Android and Apple iOS collectively command about 98 percent of the mobile market in the US as of Q2 2017. Despite Supply Concerns and Vendor Shakeups the Global Smartphone Market Still Grew 13.2 in the Second Quarter, according to IDC. Analytics firm Consumer Intelligence Research Partners (CIRP) has just published data on the US mobile market revealing the market shares of the popular operating systems.